Why Do People Like to Insult Others on Social Media? A Psychological Explanation

 

Human beings often act as if their actions have no consequences for themselves.

A pattern has become increasingly common in everyday life, especially on social media. Many people behave as though nothing they do will ever affect them personally. They casually type words without much thought, leave comments without considering their impact, and attack other people as if it were just another part of their daily routine.

Many people insult, belittle, or judge others from behind a screen. It doesn't seem to matter who the target is. Even people whose lives appear completely unproblematic can still become the subject of harsh comments. Sadly, some people have even turned this behavior into a source of income.

One interesting example is the role of online buzzers. The term itself wasn't always negative. In its early days, buzzers were used to promote products, services, or raise public awareness about certain issues. Over time, however, the term became more closely associated with attacking, cornering, or bringing down certain individuals or groups in digital spaces. This shift shows that the problem isn't necessarily the platform itself, but how it's being used.

These attacks are often carried out relentlessly. Negative narratives are spread, reputations are damaged, and other activities are done solely to generate hatred for the benefit of certain parties. Some people may see this as perfectly normal. After all, they're just doing their job to earn a living. But perhaps the issue isn't that simple. It isn't merely a matter of right and wrong or black and white.

From a psychological perspective, humans are remarkably skilled at justifying their own behavior. Psychologists refer to this as self-justification. When we do something that could potentially hurt someone else, we naturally look for reasons that make our actions feel acceptable. We tell ourselves that everyone else does it, that we're just following orders, that it's only a joke, or that it's simply part of the job.

These justifications don't always appear because someone wants to be cruel. In fact, it's often the opposite. Most people want to continue seeing themselves as good people. So when our actions conflict with our moral values, our minds automatically search for explanations that help us avoid feeling guilty.

The problem begins when those justifications become a habit.

A mistake that initially feels small gradually becomes routine. The routine turns into character. Eventually, a person no longer feels that anything they're doing is wrong. They stop thinking about the impact of their words or actions because everything has started to feel normal.

This is the point where empathy slowly begins to fade. People don't lose empathy overnight. They lose it little by little through repeated exposure and repeated behavior.

Empathy naturally grows when we're able to imagine ourselves in someone else's position. We consider how they might feel if they were treated the same way. Unfortunately, digital environments often remove that process.

The perpetrator no longer thinks about the victim's emotional damage, the financial consequences they may face, or the pain experienced by the victim's loved ones. They see the victim as an object rather than a human being with real experiences, family, and emotions. All they see is a person defined by a few seconds of social media content. This psychological distance makes it much easier to ignore another person's suffering.

Ironically, people who are used to hurting others often can't accept being treated the same way.

Someone who frequently yells at others becomes angry when someone yells at them. A person who constantly insults others feels offended when they're insulted. Those who attack people under the excuse of "just joking" suddenly can't take the same joke when it's directed at them.

This happens because human beings naturally judge themselves differently than they judge others. When we make a mistake, we focus on the intentions behind our actions. We know our reasons, our circumstances, and the pressures we were facing. But when someone else does the same thing to us, all we experience is the outcome. As a result, we're much more likely to see ourselves as the victim than admit that we've also been the perpetrator.

So the question is: Will someone change after experiencing the same treatment themselves?

Not always.

Some people do become more empathetic after experiencing the same pain they once caused others. But others continue holding onto the justifications they've built over time. They convince themselves that their situation is different, more serious, or more unfair than anything they've ever done to someone else.

Perhaps the biggest problem isn't that people make mistakes. Every human being makes mistakes. The more dangerous problem is when someone loses the ability to reflect on their own actions. When every mistake seems small, always has an excuse, and can always be justified.

Many people think of consequences as something that comes from the outside: punishment, criticism, or revenge from other people. But there's another kind of consequence that often goes unnoticed. Every action we repeat gradually shapes the way we think, feel, and see the world. What begins as a simple choice eventually becomes part of our character.

In the end, everyone has different beliefs about sin, karma, or moral consequences. But one thing seems difficult to deny: no action is ever truly without a trace. Every choice leaves a mark—not only on other people, but also on ourselves. Perhaps that's why living well isn't simply about avoiding major mistakes. It's also about refusing to underestimate the small mistakes that, over time, can quietly change who we are.

"You reap what you sow."

(Uwie Puspita)

Has been published on Kompasiana

 


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